Bruce Friend, an experienced insights industry leader with extensive strategic business experience in senior roles at major media companies such as HBO, The Disney Channel, and Sony Pictures Entertainment, has founded Friends Consulting Group LLC (FCG), a new consulting and advisory business venture.
Hey there! I’m Bruce Friend, the brains behind Friends Consulting Group LLC (FCG). I’ve been in the insights industry for ages and have worked on the client side for some massive media companies like MTV, HBO, and Sony Pictures Entertainment. In 2003, I made the switch to the agency side and was president of the media and entertainment divisions for three ResTech companies before ending up at Screen Engine/ASI as Chief Data Monetization Officer.
Market positioning
Market positioning and growth strategy is all about identifying the unique value proposition of a product or service, and using that to differentiate it from competitors in a way that resonates with customers. It involves developing a plan to reach new markets, expand existing ones, and increase revenue through targeted marketing efforts.
Product ideation
I’m all about coming up with fresh ideas and making them happen. Whether it’s brainstorming new product concepts or getting a team to execute on a plan, I’ve got the experience and know-how to make it a success.
Forecasting
Industry education, competitive intelligence, and forecasting are all essential skills for navigating the fast-paced world of media and entertainment. With Bruce Friend’s expertise in these areas, he can help businesses stay ahead of the curve and make informed decisions about their strategies and investments.
The product development strategy provided by this company was innovative and effective, helping me to create a unique and successful product.
John Doe
The marketing and media strategy implemented by this team greatly increased my brand’s visibility and customer engagement.
Jenna Smith
The growth strategy and business development advice I received from this company was invaluable in expanding my business and reaching new markets.
Samuel Stevens
